"The purple reaction on my alloys was remarkable. I didn't realise how much embedded brake dust I was dealing with until I saw this working."
Exterior · Signature Range
Wheel Cleaner
Colour Change Formula. Visibly Works.
Brake dust and particles bond to wheel surfaces and resist conventional cleaning. Our Wheel Cleaner uses a system that chemically breaks down contamination on contact, you can watch it working as the product turns red-purple against the deposits. pH neutral. Safe on all wheel finishes including coated, waxed, and sealed surfaces.
£20.00
Free tracked delivery on orders over £60
30-Day No-Question Guarantee
Ships in 24hrs
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UK stocked
Wheel Cleaner
£20.00
Colour change formula - visibly works
pH neutral - safe on all finishes
Red-purple colour change confirms activity
Breaks down brake dust chemically
Safe on coated & sealed wheels
UK formulated & tested
Safe on painted, polished & chrome
Non acidic
Why a Dedicated Wheel Cleaner?
Brake dust is one of the most aggressive contaminants a vehicle produces. Each time you brake, metallic iron particles are ejected from the pad and disc at high temperature, embedding themselves into the wheel surface on contact. Left in place, they oxidise, bond deeper, and degrade the finish beneath, on alloys, painted, coated, and sealed surfaces alike.
Our Wheel Cleaner uses chemistry to identify and neutralise embedded metallic contamination. On contact, the formula visually indicates where iron particles are present, turning deep purple as it works, so you can see the contamination being broken down in real time. pH neutral and safe for use on all wheel types including coated, waxed, and sealed surfaces.
A clean wheel is a safe wheel. Built here. Tested here. Proven here.
Technical Specifications
Volume
500ml
Dilution
None - ready to use
Application
Spray directly onto wheel
Dwell time
Short - watch for colour change
Safe on
All wheel types - painted, polished, chrome, coated & sealed
Formula
Active Decontaminators , pH neutral, acid-free
Origin
UK formulated & tested
1. Shake the bottle
Shake well before applying.
2. Spray onto the wheel surface
Apply generously to a cool, dry wheel, ensuring full coverage of the face and spokes.
3. Allow to dwell and observe
Leave the product to work for two to four minutes. Watch for the purple colour change, this indicates active particle removal.
4. Agitate with a wheel brush
Work the product into the surface with a dedicated wheel brush, paying special attention to the areas where brake dust is heavier.
4.9
★★★★★
287 verified reviews
"Safe on my coated wheels and genuinely effective. The combination is hard to find - this gets it exactly right."
"Used it on black alloys I'd written off as permanently stained. One application and they looked like new."
Every ingredient earns its place. No fillers, no bulking agents - only what's required to achieve the performance you see on your wheels
Active Decontaminators
PRIMARY ACTIVE
Chemically bonds with embedded iron particles, breaks the bond between brake dust and the wheel surface - visually indicated by a purple colour change.
Anionic Surfactants
CLEANING AGENT
Removes general contamination, road grime, and residual brake dust in combination with the iron reactant chemistry.
Cleaning Agents
DEGREASER BLEND
Targets grease and traffic film deposits on wheel faces, spokes, and barrels.
Stabilisers
FORMULA INTEGRITY
Maintains pH neutrality and formula stability, ensuring safe use on all wheel types and finishes.
Frequently Bought Together
Complete the system
Your product is included in each kit below.
What's included
Wheel Cleaner 500ml
your product
Tyre Dressing 500ml
+ included
View full kit details →
What's included
Wheel Cleaner 500ml
your product
Tyre Dressing 500ml
+ included
View full kit details →
Kit added to your bag.
What drivers say
Trusted by discerning drivers.
4.8
★★★★★
192 verified reviews ·
97% would recommend
"The colour change is deeply satisfying - you can see the chemistry working on deposits that have been on my wheels for months. Rinsed off completely clean. Best wheel cleaner I've used by some distance."
"Safe on my powder-coated wheels - I was nervous about the iron reactant chemistry but the pH neutral formula is genuinely safe. The result is outstanding."
"Used it on track day wheels that were absolutely coated in brake dust. Three minutes dwell and a rinse and they looked like new. Remarkable product."
You can watch it work.
Colour change formula. pH neutral.
Wheel Cleaner breaks down brake dust chemically. No acid. Safe on all finishes. Free tracked delivery.
What's included
Wheel Cleaner
500ml
Formula
Active Decontaminators, pH neutral
Safe on
All wheel finishes incl. coated
Indicator
Red-purple colour change
£20.00
Kit availability
⚠ Only 12 kits left
30-Day No-Question Guarantee
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Free tracked delivery
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Ships within 24hrs
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UK stocked always
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30-day guarantee